Today, we cover:
Off the platforms, creator traffic is sold the way any commodity is: by the unit. OnlyTraffic is a marketplace where creators and agencies buy OnlyFans subscribers per head (from $0.50), per click, or on revenue share, drawn from what it says are more than 50 sources, Reddit, TikTok and Telegram among them. Its own figures put the average cost at $1.48 per subscriber against an average paying-fan spend of $80. That spread is the entire pitch.
The cheaper move is to recycle the fans you already have. OnlyTraffic's cross-promo case study, published in July, describes a free tool that rotates shoutouts (feed posts, stories, bio lines) between pages on one agency's roster. It reports 3,670 fans moved and a 30% revenue lift with no ad spend, and its comparison is mostly about labor: a dedicated person every day by hand, against five to seven minutes of setup per model. The piece is candid that this only works at roster scale. A solo creator has no one to swap with.
Roster scale is what the management software is built for. Infloww sells agencies a CRM for creators on OnlyFans, Fansly, Fanvue and MYM: fan segmentation, mass messages, staff shift scheduling and per-account proxies. Supercreator pitches agencies managing "5-100 models," and its AI chatter "chats 24/7 in your voice" and sells pay-per-view content on its own. Read past the framing and the product is plain. The person a fan believes they are messaging is often an employee, or no person at all.
Subscription billing has its own landlord. Patreon takes 10% plus processing fees, but the roughly 4% of its creators still on legacy billing must switch by November 1, because Apple told Patreon to bring them under App Store in-app purchase. Patreon called it the third such change from Apple in 18 months.
At the bottom of the stack is traffic that buys nothing. Monetag pays publishers on eCPM for popunders, push notifications, vignette banners and a SmartLink meant for social traffic, with withdrawals from $5. The Affiliate Valley review recommending it is threaded with referral links, which is how most of this category gets reviewed.
The cpa.rip Facebook FAQ shows where some paid traffic comes from. Written for affiliates running gambling, nutra, dating and crypto offers, it treats Meta's ad review as an obstacle: ban appeals, ways past moderation, and a list of cloaking services, which show reviewers one page and buyers another. Meta's spam policy prohibits cloaking outright.
The thread through all five is that a fan is worth more off-platform than on it, and an industry has grown up to price each piece: the click, the subscriber, the message, the leftover impression. Most of it is ordinary software. Some of it isn't, and the unit price rarely says which.
A subscriber at a dollar and change has a supply chain worth knowing.